Anyone who owns a website that is the online real estate for your business should know that trying to get it ranked highly using SEO is not a one-time event. In reality, it requires multiple actions, and further, what tactics and strategies might boost rankings today could do the opposite tomorrow due to Google’s ever-changing ranking algorithms and rules.
The quest to know everything about SEO will never end, even for the most knowledgeable and experienced SEO exp[arts, simply because Google is on a continuous journey towards doing its search results the best it can do for its customers, aka people who search on Google.
No one knows every facet of the algorithm that Google uses to rank websites, and we imagine that even within Google itself, no single person has 100% access or knowledge of that algorithm. However, Google regularly publishes updates and details, informing those who need to know that its ranking factors have changed.
Some of these changes are relatively minor, while others are hugely significant, often to the extent that they can wipe out a business overnight if that business was relying on a ranking factor that Google has altered, removed, or reversed to the extent that it is now a negative factor, having been a positive factor previously.